Founded by women, powered by pleasure—and built for romance lovers

Romance has always been about more than “happily ever after.” It’s about curiosity. Confidence. Connection. And giving yourself permission to want what you want.

That’s the heartbeat behind Romantasy Bookstore: founded by women, powered by pleasure, and obsessed with building a judgment-free community for all romance lovers. We’re more than a store—we’re your safe space for self-discovery and connection.

Why we created Romantasy Bookstore (and why it makes perfect sense)

For more than three decades, our family has poured our hearts into Fantasy Gifts NJ—a place where people could explore sexual wellness with education, kindness, and zero shame. Over the years, we’ve watched thousands of customers walk in nervous and walk out lighter: laughing, learning, and feeling more like themselves.

And then something started happening.

Customers weren’t just asking about products—they were talking about books.

They’d mention the series they couldn’t put down. They’d swap recommendations at the counter. They’d come in for a “quick stop” and end up in a full-on conversation about tropes, spice levels, and which fictional love interest deserved their own holiday.

At the same time, the book world was shifting in a big way. Romance wasn’t hiding on a back shelf anymore—it was leading the charts. Romance sales were rising, romance communities were booming, and readers were proudly claiming what they love.

We saw it clearly: this wasn’t a trend we wanted to watch from the sidelines. This was a community we wanted to build with.

The natural tie-in: romance, fantasy… and pleasure

Let’s be real: romantasy readers are some of the most emotionally intelligent, imaginative, and open-minded people on the planet.

You’re already exploring desire on the page—why shouldn’t you feel just as supported exploring it in real life?

Romance books can help you:

• Name what you like (hello, self-awareness)

• Feel seen in your fantasies

• Reconnect with your body and confidence

• Start conversations with a partner—or with yourself

Sex toys and sexual wellness can do the same.

So we built Romantasy Bookstore as the bridge between the two: a place where story meets self-discovery—where pleasure is normal, curiosity is celebrated, and nobody gets judged for what they’re into.

A judgment-free community (for every kind of romance lover)

We know not everyone has a safe place to talk about what they love—whether that’s romance novels, fantasies, sexuality, or simply wanting more joy.

That’s why our vibe is simple:

• No shame. No side-eye. No gatekeeping.

• Ask questions. Laugh. Browse. Take your time.

• Come as you are—single, partnered, queer, straight, exploring, experienced, shy, bold, all of it.

Romantasy Bookstore is here for the readers who want a cozy escape and a little spark. The ones who want to talk tropes and boundaries in the same breath. The ones who want community, not commentary.

What you’ll find inside Romantasy Bookstore

We’re building a space that feels like your favorite reading nook—only better, because you get to share it.

Expect:

• Curated romance and romantasy picks (from sweet to spicy)

• Staff who actually get it (and won’t make it weird)

• Events that bring people together: book clubs, author moments, themed nights, and more

• A welcoming environment that celebrates pleasure as part of wellness

Because romance isn’t “guilty.” Pleasure isn’t “taboo.” And community shouldn’t come with conditions.

More than a store—your safe space

Romantasy Bookstore exists because we believe in two things:

1. Stories change people.

2. So does feeling free to be yourself.

If you’ve ever felt judged for what you read, what you want, or what you’re curious about—this is for you.

Come browse. Come chat. Come find your next obsession.

Founded by women. Powered by pleasure. Obsessed with building a judgment-free community for all romance lovers.

And if you’re ready? We saved you a spot.